Wayfair Dimensional Logo for an Indoor Event Display
WhiteClouds created a large dimensional Wayfair symbol for an indoor event setting, using high-density foam, a hard-coated surface, and the brand's purple finish.
- Customer
- Wayfair
- Application
- Indoor event display
- Core Material
- High-density foam
- Finish
- Polyurea hard coat and paint
WhiteClouds created a large dimensional Wayfair symbol for an indoor corporate and event presentation. The familiar four-part mark was built from high-density foam, given a polyurea hard coat, and finished in Wayfair purple. The completed Wayfair logo appeared both as a freestanding display and beside a live stage conversation.
A flat brand mark translated into a freestanding object
Wayfair's symbol relies on four angular forms arranged around a central opening. Careful depth, spacing, edge angles, and negative space translated the flat mark into a recognizable three-dimensional logo. A clear base lifts the purple form above the supporting surface and leaves the four angular parts unobstructed from the audience side.
The Wayfair event environment
The logo stood on its own presentation platform and later beside speakers on stage in the same indoor venue. A projected Wayfair wordmark appeared behind the dimensional logo during the event.
The clear base is a small but important part of the finished presentation. It supports the purple symbol while minimizing visual interruption beneath the mark, allowing the four angular parts and central opening to remain the focus. The logo's depth was especially apparent beside seated speakers and event furniture.
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