"JUST DO IT" Large Foam Letters
Nike commissioned WhiteClouds to fabricate a stacked foam-letter and logo display for a trade-show event.
- Customer
- Nike
- Project Type
- Foam letter and logo display
- Application
- Trade-show event
- Message
- JUST DO IT
WhiteClouds created this commissioned Nike trade-show display from large foam letterforms and a dimensional swoosh. The three words are stacked into a compact vertical arrangement, with the logo extending from the base to complete the familiar message as one physical object.
A Nike display for a trade-show setting
The project translates the JUST DO IT phrase from flat graphics into a freestanding stack of letters. Each word occupies its own line, keeping the message legible while giving the display enough height for the event floor.
WhiteClouds fabricated the physical display for Nike for use at the trade-show event.
Stacked words and a dimensional swoosh
The words are arranged at alternating angles rather than as a conventional horizontal sign. The swoosh crosses the lower portion of the composition and gives the stacked letter block a wider base.
A compact form for a large branded message
Using foam allowed the phrase and logo to be produced as thick dimensional forms instead of printed panels. A new foam-letter display can be developed around its own typography, stacking pattern, target size, finish, support, destination, and event schedule.
Planning a custom foam-letter display?
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