Dexter Group 3D Logo Display
WhiteClouds fabricated a large dimensional Dexter Group logo for a corporate trade show, turning the brand mark into a freestanding physical display.
- Client
- Dexter Group
- Project Type
- Freestanding 3D logo
- Application
- Corporate trade show
This Dexter Group project moved the company's logo off the printed surface and into the event space. WhiteClouds produced the mark as a dimensional trade-show display, keeping the letterforms, striped graphic, and red logo element readable as one physical composition.
A logo built as a freestanding trade-show display
The completed piece combines the Dexter wordmark with its red and striped graphic element in one physical composition. An integrated base supports the display and provides a high-contrast field for the wordmark.
The display is visible from more than one approach, so the outline, spacing, and relative scale of the logo components remain important throughout the build.
Preserving the Dexter mark in three dimensions
The dimensional version retains the recognizable proportions and colors of Dexter Group's identity. Clean edges and controlled spacing keep the separate elements reading as one mark at a distance.
The black-and-white striped element and red upper form create depth behind the Dexter name while preserving the logo's established color relationships.
Built as a corporate trade-show feature
The finished logo was photographed as part of a corporate trade-show environment. It demonstrates one way a familiar brand asset can become a physical installation rather than another flat sign within the booth.
Planning a dimensional logo display?
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